Sistava

AI Sales Call Coaching | Score and Review Every Conversation

AI Meeting Assistant

Score every call to coach the team after they hang up

Your Meeting Assistant Employee analyzes every sales call for talk ratio, objection handling, discovery quality, and next-step clarity. Sales managers finally see what reps actually said versus what they reported in the CRM. Coaching shifts from gut feel to evidence. After each call, the Employee scores key conversation patterns, surfaces missed objections, flags weak discovery, and highlights moments worth listening to. Managers get a one-page review per call with timestamps that link straight to the audio. Reps get specific, actionable feedback they can apply on the next call. Across the team, the Employee tracks trends over weeks and quarters. Which reps are improving on objection handling, which deals are showing risk signals, which competitor is coming up most often. Coaching scales from a few one-on-ones a week to systematic feedback on every conversation.

Benefits

How It Works

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At a Glance

5x
More calls reviewed weekly
100%
Calls scored automatically
< 10 min
Coaching review per call
20+
Conversation signals tracked

Coaching at the speed of the team

A growing sales team runs 200 calls a week. A manager can review maybe 10 of them in depth. The other 190 happen invisibly, with quality varying wildly across reps and no systematic feedback loop. The Meeting Assistant Employee closes that gap. Every call gets scored, every rep gets feedback, and managers walk into one-on-ones with the three specific clips that matter most. Coaching stops being a luxury reserved for the worst performers and becomes a daily practice that lifts the whole team.

Pattern detection across the pipeline

One missed objection on one call is noise. The same objection coming up on 40 calls this month is signal. The Employee surfaces these patterns automatically, showing which competitor is winning more mentions, which pricing pushback is recurring, which feature gap is killing deals. Sales leadership stops relying on rep anecdotes and starts seeing real conversation data. Product, marketing, and enablement get a feedback loop they can actually act on, with quotes and clips to back every insight.

Reps coach themselves

The most powerful effect is what happens when reps see their own scores after every call. The discovery questions they skipped, the next steps they left vague, the competitor mention they let slide. Self-awareness goes up, and the next call is measurably better. Top reps see what makes them top reps and double down. New hires hit ramp targets in weeks instead of months because they get specific feedback on every call instead of waiting for a manager to find time. The whole team improves continuously, without adding a single hour of management overhead.

FAQ

What does the Employee score on each call?

Talk ratio per speaker, question count and quality, objection handling, competitor mentions, next-step clarity, and any custom signals you configure like MEDDIC coverage or product interest depth.

Can I customize the rubric?

Yes. You define what matters on your calls. The Employee learns your discovery questions, your objection playbook, your competitive battle cards, and scores each call against your specific bar.

How does this help managers?

Managers stop sampling 2 calls a week and start seeing patterns across every call. Coaching becomes systematic, one-on-ones become specific, and weak spots surface before they cost a deal.

Do reps see their own scores?

Yes, by default reps get their own coaching reviews after every call. Self-coaching becomes possible because the feedback is specific, immediate, and tied to clips they can actually rewatch.

What about non-sales meetings?

The same scoring engine works for customer success calls, support calls, and interviews. You define what good looks like for each meeting type, and the Employee scores accordingly.